Community Corner
Sport Marketing 2.0 & Sports Security, Is There A Connection?
Greetings/Commentary:
We all know that the Sports and Entertainment Industry is a Multi-Billion dollar enterprise. With that being said, the significance of protecting fans and properly securing sporting venues can at times be challenging. Yes, from a sports marketing perspective, it's important to protect your Brand. Lessons learned and on going training/ education are imperative for Event Management/ Sports Security Professionals to stay on top of their game. The need for highly trained professionals goes without saying. If you want to protect your Brand and watch your investment dollars grow, you need to recruit highly motivated, trained security professionals, to help protect your greatest commodity, the well paying patrons that support your business