NPD Group 900 W Shore Rd, Port Washington, NY11050
NPD Group is an international business, headquartered in Port Washington, which specializes in marketing and…More advertising research and consulting. NPD Group, founded in 1967, is the leading global provider of consumer and retail market research information for a wide range of industries. It provides critical consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company.
Through our consumer panel, retail sales tracking services, special reports, and custom research, NPD helps its clients understand and profit from consumer and retail trends. NPD's data tells them who is buying, what, where, and why at the international, national, and store levels.
NPD market research products and services are available for the following industry sectors: Automotive, Beauty, Commercial Technology, Consumer Technology, Entertainment, Fashion, Food & Beverage, Foodservice, Home, Office Supplies, Software, Sports, Toys, and Wireless.
NPD Group's market research information helps companies make fact-based decisions in order to:
Identify new business opportunities
Guide new product development
Develop marketing strategies
Enhance sales force performance
Strengthen category management
Optimize promotion/advertising mix
Understand consumer behavior and customer satisfaction
Increase market share
NPD has over 1,800 clients, ranging from Fortune 100 leaders to smaller businesses.