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Small Biz Seminar Focuses on Social Media Trends

Town Notebook: Ways to "tree-cycle" this holiday season.

Marketing experts and conference sponsors Harborlinks Clubhouse. Credit: Courtesy Photo
Marketing experts and conference sponsors Harborlinks Clubhouse. Credit: Courtesy Photo

Nearly 100 small business owners brushed up on the latest online marketing and sales trends, thanks to a free Dec. 3 conference organized by North Hempstead and its Business and Tourism Development Corporation.

The event, which took place at Harbor Links Clubhouse in Port Washington, according to a press release featured experts on web and mobile device-based marketing.

Some tips:

  • Beth Granger of Beth Granger Consulting spoke about incorporating social media for business or personal success. She noted that "the conversations about your business or industry are already happening and the way to start is to join those online conversations."
  • Mike Aversano of Local Biz on the Web, Inc. recommended monitoring online reviews to ensure they are positive.  “What you need as a local business is to be found so you can generate the type of productivity you are looking for,” he noted.
  • Ellen DePasquale-Williams of Constant Contact said mobile devices are very prevalant in marketing. She said more than nine out of 10 adults in the United States own cell phones, with nearly one-third using only mobile devices to access the internet and email.  That’s why marketing materials like email newsletters must be compatible for mobile devices, she said.

The program’s sponsors include Albrecht, Viggiano, Zureck & Co., P.C.; National Grid; Forchelli, Curto, Deegan, Schwartz, Mineo, & Terrana LLP; Sovereign Bank/Santander; and the Long Island Development Corporation.

This Holiday Season, "Tree-cycle" 

North Hempstead residents are encouraged to “tree-cycle,” that is recycle their live Christmas Trees, as well as their unwanted electronics this holiday season.

Old trees are “turned into mulch for use in gardening and landscaping,” said Town Supervisor John Riordan, in a press release.  To dispose of Christmas trees, residents can leave them curbside on normal yard waste pick-up days.

To rid your home of old and unwanted electronic items and Christmas lights, bring them to North Hempstead’s residential drop-off site, located at 999 West Shore Road in Roslyn, on Sundays from 7:30 a.m.-3:30 p.m. until the end of January. E-waste can also be disposed of on weekdays at North Hempstead’s Solid Waste Management Authority (SWMA), located at 802 West Shore Road in Port Washington, Monday through Friday, from 8 a.m. to 4 p.m. excluding holidays.

Collected electronic waste is hauled off by the town’s EPA certified e-waste recycler, who disassembles the items, salvages the useable parts, separates out potentially damaging materials, and recycles the balance. 

“Recycling your electronic waste frees up valuable space while keeping heavy metals like lead, mercury and arsenic out of our landfills, ensuring that our drinking water remains clean and healthy,” Riordan said.

The town also encourages recommend residents to switching to energy-saving Light Emitting Diode (LED) lights, which ultimately lowers electric bills.

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